Dulles Airport
The Metropolitan Washington Airports Authority (MWAA) oversees the management, operations, and capital development of Washington Dulles International Airport. In an effort to increase enplanements, MWAA wanted to create a campaign that would encourage DMV locals to travel to one of their nonstop destinations.
Role: Art Director
Disciplines: Strategy | Creative Direction | Art Direction | Copywriting
Strategic Insight
The monotony of the daily grind can suck the life out of you—making days feel long, but years go by in the blink of an eye. No one wants to live their whole life on the beltway. Break out of the routine. Don't delay.
The concept for this campaign took the same old commute, the never-ending pile of laundry, and the email inbox you can never seem to get to 0, and put a positive twist on them.
Concept
Variations
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