IFC
The International Finance Corporation (IFC), a member of the World Bank Group, is the largest global development institution focused on the private sector in emerging markets. Their Contextual Risk Screening Tool (CR Tool) helps to screen for contextual risks across 9 risk dimensions systematically that could negatively impact a project’s or private sector client’s ability to meet IFC’s environmental and social requirements.
Role: Creative Director
Disciplines: Strategy | Branding
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Research
At project kickoff, stakeholders were interviewed, and five brands, which included a mix of comparative tools that are a part of a larger brand ecosystem and aspirational brands, were reviewed.
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Strategy
All research was synthesized into a Discovery Insights Readout and a Creative Brief to inspire design exploration.
Strategic Insight
The Contextual Risk Screening Tool identifies and quantifies risk potential through simple risk indicators and ratings to aid organizations in their efforts to minimize risk and successfully realize their project and organizational objectives.
Exploration
Three branding options contained a concept statement, logo design, color palette, and typography.
Logo
The Contextual Risk Screening logo is composed of interconnected, organic shapes that represent the tool’s ability to assess global risks across nine dimensions. The gradient effect conveys depth, adaptability, and the dynamic nature of risk evaluation.
Brand Guide
With approval from IFC’s brand team, a style guide was created that included logo usage, color breakdowns, typography styles, and iconography for the nine dimensions.
