International Spy Museum
After 17 years at their original location, the International Spy Museum moved to a purpose-built home at L’Enfant Plaza. The new building and completely reimagined exhibit experiences were built to be fully immersive and the museum was looking to promote this key differentiator in order to drive ticket sales.
Role: Art Director on Key Placements
Disciplines: Strategy | Creative Direction | Art Direction | Design | Copywriting | Animation | Media
Strategic Insight
As humans, the way we engage with the world and others is often determined by our set of life experiences and our perspective. The new Spy Museum will immerse and educate you on the real world of spycraft and your perspective will never be the same. Step into the shoes of a spy.
All ads were designed to give you a sense of what it’s like to be a spy and demonstrate what you could experience at the museum. Typography and thought provoking questions were the heros of each placement.
Contextual Metro placement allowed riders to mimic the feel of what they would experience when they “hung” from a helicopter landing skid, just like James Bond.
Red string led Metro riders through a series of ads as they pieced together the question.
